Sunday, 19 October 2014

Dettol Baby Blanket Donation #sharethememories

When we first announced we were expecting E, the first few gifts we were given were blankets. Since then, we’ve accumulated a fair few more and they are stashed all over the place – in the bedroom, on the sofa for naptimes, in the pushchair for chilly days…. You get the idea.  With those blankets come lots of memories, particularly those they were first wrapped in.


Unfortunately, even in 2014 there are babies being welcomed into the world lacking basic essentials and without the luxury of a warm and clean blanket. Poor hygiene conditions can contribute to illnesses such as diarrhoea, vomiting and dehydration.

Rachel Stevens, celebrity mum of two and  new ambassador of Dettol Anti-bacterial Laundry Cleanser has launched the Dettol Baby Blanket Donation by donating the first blanket to the cause.  
The Dettol Baby Blanket Donation aims to highlight the dangers of bacteria on blankets and highlight the shortage of baby blankets available to babies born in poverty.  Once collected, the baby blankets will be hygienically washed with Dettol Anti-bacterial Laundry Cleanser before being re-distributed by Dettol to families in need.   

Laboratory tests commissioned by Dettol - on washed blankets donated by volunteer mums - show that baby ‘blankies’ carry a variety of bacteria even after a 40°C wash with a third of the washed blankets harbouring coliforms – a group of bacteria linked to faeces.  Dettol is hoping to raise awareness of this research as well as donate much needed funds to support children’s health.  

  Celebrity mum of two, Rachel Stevens



Dettol and Rachel want to encourage Mums in the UK to “keep the memories, not the bacteria” by donating a blanket via Freepost and sharing their special recollections and photographs of their babies blanket on social media. Dettol Anti-bacterial Laundry Cleanser has also pledged to donate £1 for every blanket collected to children's medical research charity, Sparks, to raise much needed funds for UK families with children who are affected by serious illness or disability.

Get Involved
  • Blanket donations will be collected until the end of December. Blankets can be donated via Freepost (no stamp required) to: Dettol Baby Blanket Donation, FREEPOST RTKJ-YSGS-SSHR. The Hay Loft, Balcombe Place Stables, Balcombe, RH17 6AZ
  • Share your memories with @DettolBlanket using #sharethememories or on Dettol’s Mission for Heath Facebook page.
  • For full details on how to donate please visit www.dettol.co.uk.
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